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A childhood fascination
A childhood fascination
As the oldest of 4 children, I remember many enjoyable evenings around the dinner table debating baby names for my future siblings. At just 10 years old, I was already happily nose-deep in baby name books, crafting lists for my parents to consider. My goal? To find names more unique than my own – after all, being one of five Lauras in my grade left me eager to find something special.
From brands to babies: a 20-year naming journey
From brands to babies: a 20-year naming journey
This childhood fascination blossomed into a 20-year career as a Naming Expert, where I've named everything from company names to car names. My experience in brand naming has honed my skills in:
• Creating names that stand out while being easy to spell and memorable
• Understanding the power of names in shaping identity
• Considering long-term impact and versatility of names
• Researching cultural and linguistic nuances
When it came to naming my own children, I applied this professional expertise personally, focusing on unique yet approachable names with a meaningful backstory.
The birth of Sobriquet
The birth of Sobriquet
Naming my three children rekindled my passion for baby naming. Friends and family began seeking my advice, and I found myself drawn to this deeply personal aspect of naming. I discovered that my expertise in brand naming could help parents navigate the often challenging process of finding a baby name they both love—one that feels meaningful, fits their family, and reflects their personal preferences. This creative and rewarding journey inspired me to launch Sobriquet (sō-bri-ˌket), French for "descriptive nickname or epithet," a bespoke baby name consultancy dedicated to helping families find the perfect name. After all, isn't every baby name is its own little brand?
Our promise
Our promise
At Sobriquet, we're dedicated to providing a personalized and thoughtful baby naming experience for every family. Inspired by my journey, I've assembled a team of expert naming consultants who share my background in brand naming. Together, we bring the same level of research, creativity, and strategic thinking to baby naming that we've applied in our professional careers. Whether you're looking for unique baby names or classic choices, our experienced team is here to guide you through the process of selecting the ideal name for your little one.
xLaura Schroeder
Founder, Sobriquet, a bespoke baby name consultancy
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